Mobile Marketing For DummiesMobile
Publisher: For D u m m i e s | 2010 | PDF | ISBN: 0470616687 | 384 pages | 6.66 Mb
communication is hot, and so is marketing on mobile
Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile
marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile
marketing and how to convert a traditional marketing plan to mobile
. Topics include assembling resources and budget, creating a plan, following best practices, building mobile
sites, and much more.