Mobile Marketing For DummiesPublisher: For D u m m i e s | 2010 | PDF | ISBN: 0470616687 | 384 pages | 6.66 Mb
Mobile communication is hot, and so is marketing on
mobile devices.
Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a
mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains
mobile marketing and how to convert a traditional marketing plan to
mobile. Topics include assembling resources and budget, creating a plan, following best practices, building
mobile sites, and much more.